Car listing photo requirements by site
Photo size, count, file type, stock photo and logo rules for Google vehicle ads, eBay Motors, Cars.com, Craigslist and Facebook Marketplace, quoted from each site's own help pages.
Every site you list on wants something slightly different: a size, a shape, a photo count, and its own idea of what counts as a stock photo or an overlay. The rules below are quoted from each site's own help or policy pages, which we read on November 5, 2026. Where a site's page doesn't say something, the table says so instead of guessing.
Two rules hold almost everywhere. Used cars need photos of the actual car, and watermarks or added text get photos rejected on Google and eBay. If you put a dealer logo on your photos, keep a clean copy for those sites.
Google vehicle ads
Google is the strictest, and it checks images automatically. A rejected image takes the whole car out of vehicle ads until you fix it.
| Rule | What Google's image guidelines say |
|---|---|
| Size | At least 500 x 500 pixels, 1500 x 1500 or larger recommended, 64 megapixels max |
| Shape | 4:3 recommended |
| File | GIF, JPEG, PNG, BMP, TIFF or WebP, up to 16 MB |
| Stock or placeholder | Rejected: "No Image", "Coming Soon", or a stock image that isn't the actual car. Stock is allowed for new cars of the same make, model and color |
| Logos and text | No watermarks, no logos or text added on top of the photo |
| Edited photos | Label photos that were AI-edited or AI-made, using Google's AI label setting |
| First photo | Don't use a rear view. Use the front 3/4 shot, at about 45 degrees |
eBay Motors
eBay allows up to 24 photos and is the only site here that tells you a minimum shot count for cars.
| Rule | What eBay's pages say |
|---|---|
| Count | Up to 24 photos (photo help). The Motors photo guide asks for at least 12 |
| Size | At least 500 pixels on the longest side, about 1600 x 1600 recommended. The Motors guide suggests 1024 x 768 |
| File | JPEG, PNG, GIF, TIFF, BMP, WEBP, HEIC or AVIF, up to 12 MB each |
| Stock or placeholder | Used cars must show the actual car. Stock photos are allowed for new cars only with the supplier's permission and a note saying so (vehicle image policy) |
| Logos and text | No borders, no added text or marketing, no watermarks of any kind (picture policy) |
| First photo | The first photo shows next to your title in search. Show the whole car |
Cars.com
Cars.com's own pages cover the shape and size well and say little else.
| Rule | What Cars.com's pages say |
|---|---|
| Size | 640 x 480 recommended, 1024 x 768 max for vehicle pages (sizing guide) |
| Shape | 4:3. Avoid panorama shots, which get cropped |
| Stock or placeholder | Photos "must accurately depict the vehicle the Dealer is selling", and the car must be on your lot (listing policy) |
| Logos and text | Photos can't promote special offers, other prices, payments or financing. A logo on its own isn't banned |
| Count, file type, order | Not stated on these pages |
Craigslist
Craigslist's help pages say almost nothing about photos. The one rule that matters is the first photo: it's the image in the top-left corner when you post, and it's what people see when they browse. You can drag photos to reorder them. If an upload fails, Craigslist suggests resizing and saving it as a .jpg (image help).
Facebook Marketplace
Meta doesn't publish photo size or count rules for Marketplace car listings that we could find. Its Commerce Policies ban misleading listings, which covers a stock photo on a used car. If you run Automotive Inventory Ads from a catalog, Meta's catalog guide asks for images of at least 500 x 500 pixels.
Autotrader and CarGurus
Both keep their photo specs on dealer pages that need a login. Your rep or your inventory feed provider can send you the current spec. CarGurus says on its dealer blog that 20 or more good photos work best for leads, which is advice rather than a rule.
One set of files for every site
If you post the same car everywhere, a 4:3 photo at 1280 x 960 or larger fits Google, eBay and Cars.com without anything getting cut off. LotReady saves photos in 4:3 at 1280 x 960, 1920 x 1440 or 2880 x 2160, and a photo with a logo also downloads without it, for Google and eBay. The photo order guide covers which shot to put first, and the logo guide covers logos site by site.
These rules change. Check the linked pages before you set up a process around them.